소개글
[경영학] 애플사 경영 전략 제안(영문)에 대한 자료입니다.
목차
1. Reminding Fact Analysis
2. Necessity of New Strategy
3. Cost leadership
4. Neutralizing Threats
본문내용
Mac was well made computer
but it was required $2000 to buy.
Only minorities bought MAC
I – Phone has been succeed.
But competitors are quickly following
Objective : Apple should extend their market share
Exception of Closed Policy(OEM)
Constraint Conditions
1) Mass Production Ability
2) Quality Control Ability
3) Non hostile to Apple or be in trouble with Android
LG Electronics
2) Sony