소개글
[서비스 경영] 일본항공 JAL 파산 원인 분석(영문)에 대한 자료입니다.
목차
1. Introduction
2. External factors
3. Characteristic of the JAL
4. Economic Deterioration and Case of reckless management
5. Renovation efforts
6. Conclusion
본문내용
JAL is a Flag-Carrier which represent air transport industry of Japan. And JAL use Narita airport and Haneda airport as a hub airport of company
Member of One World Alliance
Why we choose JAL as a subject ?
JAL represent air transport industry of Japan and played role as a leader in that field
Also JAL became most famous air transport company in Japan with support of Japan government
A failure of such company came from severe interference of Japan government and reckless management of executives
That case shows reckless management and management without innovation could be critical cause of failure
참고문헌
Paper
IATA Economics 'Airlines Financial Monitor'(2010-2011)
OAG, OAG World Crisis Analysis(2011)
Internet site
IATA(http://www.iata.com)
JAL(http://www.jal.com)
annaaero(http://jal-pak.blogspot.com)
Pak's JAL Blog(http://jal-pak.blogspot.com)
Internet news
'JAL returns to profit, after bankruptcy', Free Malaysia today, 2011
'JAL takes more bullish profit outlook than ANA', CAPA, 2011
'Japan Airlines files for bankruptcy protection', BBC, 2010
'Panel attributes JAL bankruptcy filing to 'mismanagement', ATW, 2010
'승무원, 기내청소까지 해야 하는 JAL', 서울신문, 2011
'JAL 파산이 준 선물', '조선닷컴', 2010
'JAL, 파산보호 신청 한달 만에 상장폐지', 머니투데이, 2010