소개글
[경영학] 중외제약의 피톤치드 휘산기 마케팅 전략(영문)에 대한 자료입니다.
목차
1. About ‘JW Pharmaceutical’
2. What is ‘Phytoncide’?
3. Phytoncide Product line
4. Market Attractiveness Analysis of Phytoncide Volatilizor
5. 4P ANALYSIS (1) PRODUCT
6. SWOT ANALYSIS
7. Finance
8. Human Resource and Job Security
9. How to solve the problem of Phytoncide Volatilizor
본문내용
(4) Business field
- Healing medicine, Sap, Raw material medicine, Eco-friendly product, Health care product, Reagent and diagnostic devices
(1) Phytoncide
- Phyton : ‘Plants’
- Cide : ‘Kill’
- Found in early 20C
1) Market Attractiveness Analysis
3. Suitability
① Suitability of firm's vision
a. Vision : “We are committed to human healthcare”
-> Suitable
② Suitability of market & marketing mix
a. Pharmaceutical firm,
Customers = Wholesalers & Large hopitals
-> Unsuitable