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[마케팅] 역 포지셔닝 마케팅 사례 연구(영문)에 대한 자료입니다.
목차
Introduction
Concept of Reverse Positioned marketing
Body
case in reverse positioned marketing
JetBlue Airways
IN-N-OUT Burger
IKEA
Google
Conclusion
Character, problems, solution and suggestion
본문내용
But,
As they compete harder
they resemble each other.
Every brand use differentiation
Consumers not interest anymore
Far away from consumer’s needs
Focus on success of real differentiation
They have special idea that face the mainstream.
the mania of strong loyalty
It means think reversed.
To think formal or fixed idea differently or reversed for find out brilliant idea.