[광고론] PPL & virtual ads

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[광고론] PPL & virtual ads에 대한 자료입니다.
목차
01 Definition Of PPL
02 Contracting process & Price
03 Example of PPL
04 Pros & cons of PPL (Effects)
05 Development of PPL
본문내용
The advent of PPL and Virtual Ads

The problem is that many people avoid watching TV CF. They don’t want to waste their time for commercials.
So, many creators and companies
have to find new approaches.

The advertising charges are too expensive. Therefore, we have to protect our advertisers’ money and increase the impact and effectiveness.

The advent of PPL and Virtual Ads

Lots of advertisement agencies are using
these marketing for increasing the effects.

These two are good examples of targeting,
so they can easily evoke favorable attitudes and good sales.