소개글
자동차 타이어 마케팅 전략(영문)에 대한 자료입니다.
목차
About car’s tire
Objective
4Ps
SWOT Analysis
STP Analysis
본문내용
Tires are round-shape object surrounded with wheels that are made of metal connected with axle of cars so that car’s tires don’t wear
Because tires reach ground for driving and support car’s weight, It plays a role like man’ shoes
Therefore we need to concern considerably and manage tires cotinuously
Tires conduct the following four important function
First, Function of conveying driving force , control to road
Second, Function of easing shock from road
Third, Function of maintaining , changing direction of cars
Finally, Function of support weight of cars
Objective - accident case
66% were caused by damaged tires
Around 5% to 10% occur due to
damaged tires