분야
docx1) Why do we choose this brand?
2) Introduction to Jamba Juice
2. SWOT Analysis
1) Strengths
2) Weaknesses
3) Opportunity
4) Threat
3. STP
1)Segmentation
2)Targeting
3) Positioning
4. 4Ps analysis
1) Promotion
2) Product
3) Price
4) Place
5. Strategies
1) Color Marketing
2) SPC Affiliates through Affiliate Marketing
3) SNS Marketing
4) Providing Oranges for Free
6. Conclusion
Let’s apply free marketing to Jamba Juice. In the morning at a crowded subway station, offer people a free orange engraved with Jamba Juice’s logo. Also, if people who receive an orange visit Jamba Juice, servers make smoothie that is made from the orange. By engraving the logo on the oranges, Jamba Juice can achieve wide recognition among people. We also expect customers to form an association between oranges and Jamba Juice. Furthermore, a free smoothie made by a free orange plays a role as an incentive that attracts people to visit the stores.
본 자료는 서울 안암동 K대학교 수업 기말과제로 제출하여 A+를 받았던 리포트입니다
한학기동안 7명의 조원들이 많은 브레인스토밍을통해 열과성의를다해 만들었습니다.
인터넷으로 검색한자료가 아니라 도서관에서 관련교재들을보며 직접 작성한 레포트라 여기서 판매되는다른 자료랑 중복되는내용이 전혀없는 레포트입니다
그래서 실질적으로 참고할만한 부분이 많을거라 생각합니다^-^
