분야
pptxBrand
Competitors
Market
Communication
(Previous campaign)
CAMPAIGN EVENT
APP
Snapple was founded by Hyman Golden, Arnold Greenberg and Leonard Marsh in Brooklyn, New York in the early 1972.
The word "Snapple" was introduced in the early 1980s and is derived from a carbonated apple juice that had a "snappy apple taste.”
They first started with pure fruit drinks, and would not manufacture their first tea, lemon tea, until 1987.
Currently, there are four different types of Snapple:
Tea (diet and regular), juice drinks, lemonade, and bottled water.
