분야
docx2. Organizational Culture
2.1 What Is Organizational Culture?
3. Organizational Culture Case: Netflix
3.1 Introduction of Netflix
3.2 Netflix’s Organizational Culture
3.2.1 Characteristics of people within the organization
3.2.2 Organizational ethics
3.2.3 The Nature of the employment relationship
3.2.4 Design of organizational structure
4. Conclusion
* References
For success of a company, many different factors are needed. Organizational culture, inter alia, has a significant role in that. Innovative business model, marketing and product development are based on organizational culture of the company. So, organizational culture has a significant impact on a firm’s long-term economic performance from the point of view of a company. Until a recent date, the Blockbuster was a biggest video rental company in U.S. However, the Netflix has been growing steadily and eventually Blockbuster bankrupted in September 2010. Obviously a fundamental key of success is their unique and creative organizational culture. This is cause that we focused on Netflix’s organizational culture.
Charles W. L. Hill, and Gareth R. Jones, “Strategic Management” (2001)
John P. Kotter, James L. Heskett, “Corporate Culture and Performance” (1992)
Gibson, Ivancevich, Donnelly, Konopaske, “Organizations” (2009)
Michelle Conlin, “Netflix: flex to the max”, Bloomberg Businessweek, 20070924
Dharmesh Shah, “23 insights from the Netflix culture deck”, VentureBeat, 20100505
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“The key of Netflix’s success is their organizational culture”
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