분야
pptx2. 3C Analysis
3. STP
4. 4P Mix
5. Evaluation
① Editing focus of the program : Personal issues VS Performance
-One of them emphasizes the personal issues of participants rather than their performance. The other one mainly focuses on participants’ performance.
② Whether the program manage participants or not.
-In one parts, recognized experts cultivate participants’ talent. In the other parts, there is no particular training system, these programs just evaluate participants’ abilities.
(2) Targeting
Our target market is the segment that heavily focuses on the performances and minimize the personal stories of participants. Simultaneously our program is targeted at the segment that systematically nurture participants’ talent.
Furthermore we will differentiate our program from the competitors by taking responsibility for making the winner's debut as a singer.
Our program will be positioned at the consumers' minds who are sick and tired of the existing audition programs that emphasize participants' personal issues rather than their performance, and who want not an instant star but a real star lasting even after the program is over.
Therefore we will focus upon on-stage performance that correspond with an audition program's original purpose, and make a sustainable star by training them and making their debut.
