소개글
쉐퍼드멀린 기업PR방안에 대한 자료입니다.
목차
Analysis
Objectives
Programming
본문내용
American-owned law firm
Entertainment, M&A, Finance, Overseas investment
2012 August, Open new branch in Korea
Goal
1) Positioning as American law firm that understand Korea well and help Korean company for business in America.
2) Imprint “Sheppard Mullin” in potential customer and raise brand awareness
Objective -> Be familiar law firm