소개글
콜드스톤 마케팅(영문)에 대한 자료입니다.
목차
overview
perceptual mapping
problem & solution
conclusion
본문내용
Introduction of Company
established at Arizona in 1988.
Name means cold granite stone tablets and Creamery means
dairy farm that produces fresh milk.
Customer can choose base ice cream and mix it with topping.
Concept and culture
creation, fun and happiness.
They sell not only ice cream but also coffee, smoothie and cake. (cold stone homepage.)