소개글
Microsoft Surface Pro 전략 분석(영문)에 대한 자료입니다.
목차
1. Background
2. Inside-out Perspective
3. Outside-in Perspective
4. Evaluation
본문내용
Rapid growth of hardware market
with smart phone and tablet PC
Microsoft cannot expect big profits
with their PC software anymore.
How they can solve this problem?
Then, let’s challenge to hardware market!
(중략)
SWOT Analysis
S
Function & Portability
Detachable keyboard
W
Lack of storage
Overvalued price
O
Enormous growth of
Hybrid PC market
T
Slump of overall
PC market