분야
pptxPrice & Ingredient
Dangimeori’s product are expensive from 1.5 to 2 times
comparing other competitors.
Why Dangimeori’s product expensive?
This product has a 33% herbal ingredient, this figures shows that Dangimeori has a high content herbal ingredient comparing other competitors.
Company doesn’t have a ability that reduces cost through mass production.
Product line is Not a automated line, But maintain manual production lines.
IMC Strategy
STEP1
Cut a link between Competitor’s image and effect of product
STEP2.
Focus on Consumers’ benefit so making a specific image
STEP3
Communication through Long term Relationship with Consumer
