분야
pptx2.Model / Decision variables
3. Objective function
4. Constraints about advertisement time
5. Solution and interpretations
6. Ideas
The Samsung is supposed to promote newly released Galaxy S4 in Korea using Television advertisement.
But the resources of Samsung are limited.
Therefore, Samsung have to make a decision to minimize ad cost and to have desired effects.
Model / Decision variables
Decision variables
∙i type advertisement :
-’i = 1’ means fifteen second advertisement.
-’i = 2’ means thirty second advertisement.
∙time j :
-’j = 1’ means from Am12 to Am1.
-’j = 2’ means from Am1 to Am2.
-’j = 3’ means from Am2 to Am3.
-’j = 4’ means from Am3 to Am4.
- ……
-’j=24’ means from Pm11 to Am12.
.
.
Constraints about advertisement time
Between 12am~2am at SBS&KBS2&MBC, 15 sec ads should be less than 45*30 sec during a month.
Between 6am~8am at SBS&KBS2&MBC, 30sec ads should be less than 60 *30 sec during a month.
Between 8am~12pm at SBS&KBS2&MBC, 15sec&30sec ads should be less than 90*30 sec during a month.
Between 12pm~6pm at SBS&KBS2&MBC, 15sec ads should be less than 105*30 sec during a month.
Between 6pm~9pm at SBS&KBS2&MBC, 15sec ads should be less than 50*30 sec during a month.
Between 9pm~12pm at SBS&KBS2&MBC, 15sec&30sec ads should be less than 60*30 sec during a month.
