소개글
디즈니의 픽사 인수 사례 연구(영문)에 대한 자료입니다.
목차
Impression
Introduction
Suggested Question & Discussion
Real World Outcome
Lesson
본문내용
1. PROS
Market share↑ Market Power↑
Parent company – Affiliated company
(No more consuming competition)
Enhancing product quality
Improved scheduling
Jobs’ effect
(Stock exchange, biggest shareholder)
Pixar, securing stability
(Uncertainty goes down)
Synergy!
2.CONS
The value of Pixar could be overestimated ($6.5~7.4 billion)
Increased cost structure
Cultural clash (Loss of flexibility)
Possibility of some conflicts between Jobs and board