소개글
[경영] 디즈니의 픽사 인수 사례(영문)에 대한 자료입니다.
목차
INTRODUCTION
WHY M&A?
PROBLEM
PROBLEM-SOLVING
SUGGESTION
본문내용
WHY M&A?
Cooperation (1991-2004)
cooperative agreement for 5
movies
Broke up (2004)
- Jobs wanted 100% revenue,
not the split profits (50-50)
Acquisition (2006)
Various distribution channels
Movie industry knowhow and experience
Software system
Most technical employees held PhDs
Creativity
SYNERGY