분야
pptxAnalysis of Situation
Problem Deduction
Strategy Suggestion
Caffe + Beneve(Pleasant feeling)
= The caffe gives pleasant feeling
2.Brand’s Story
“I feel Europe with a cup of coffee in Caffe bene again today”
3.Differentiated Interior and Space Design
Pursuing a cozy ambience for
good place to stay
Differentiating from other urban coffee shops
through European vintage interior
4.Star marketing & PPL
Choosing Han, Yeseul as a model
through strategic partnership with
HQ Sidus
Starting TV CF at the very first among
coffee shops
Heightening the promotion effects through indirect advertisement in dramas
