소개글
뉴트리라이트 마케팅 전략 제안(영문)에 대한 자료입니다.
목차
NUTRILITE?
Introducing Product
SWOT Analysis
4P Analysis
Results of Simple Survey
Analysis Other Companies’ Advertise
Problem Identify
Sol. #1: Jingle Marketing
Sol. #2: Targeting
Sol. #3 CSR
OUR ADVERTISE STRATEGIES……
본문내용
NUTRILITE?
Founded in 1934
Organic Agricultures
Charity Activities - CSR
- Make a Best Product
Conducted Product Test more than 15,000 products per a month
Introducing Product
더블엑스 종합비타민무기질
새몬 오메가 3 - DHA/EPA 함유제품
SWOT Analysis
Strength
Strong brand image
Unmatched
Trustworthy
Focus on customer satisfaction
Broad Distribution
Weakness
Too common
Low awareness
High Cost
Opportunity
Emerging markets
Social trend