분야
pptx2)Selective Exposure / Perception / Retention
2. Cases of 1)Newspaper
2)Television – Terrestrial / General Programming
3)Internet – Portal sites
4)SNS – Twitter
3. Conclusion
Hypothesis 1
One will select a certain media,
depending on one’s previous political tendency.
->Selective Exposure
Hypothesis 2
Does selection of certain media can have
effects of one’s retention of the message?
->Selective Retention
:
숙명여자대학교 대학원 정보방송학과 조유진
TV
: Framing in ‘general programming channels’ – 국회의원 전병헌 의원실
: political tendency among regions – 2012. 4. 7. 중앙일보.
: ratings of ‘general programming channels’ – 2012. 1. 3. 마이데일리.
:
중부대학교 신문방송학과 조교수 황유선
