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[국제마케팅] KTF 베트남 마케팅전략(영문)에 대한 자료입니다.
목차
Competitive Edge of KTF
Country Selection
Vietnamese Market Analysis
Entry Strategy
Conclusion
본문내용
Entry Strategy
1.CDMA Engineering Consultation
2.Network Operation Management
3.Software Contents Business
1.CDMA Engineering Consultation
Key Infrastructure Industry
- Core Industry : Heavily Protected
- Comprehensive Consulting Services :
network design
construction
wireless Internet system
Implementation
Key Infrastructure Industry
- Core Industry : Heavily Protected
-Direct Investment into Vietnam Telecom :
Long Term, Non-managerial Investment
Mutual Relationship – for future relationship
Basic Entry for Secondary Businesses
Direct Investment into Vietnam Telecom
-Stock Purchase
-Convertible Corporate Bonds
Advantages
Minimal Conflict with Gov : Long Term, Non-managerial Investment
Build Cooperative relationship : Basic Entry for Secondary Businesses
Telecom Service Provider :
1.Efficient Network Operation is Key
2. Operations Determine Profitability
Flexible Price Structure
Technological Operation Cost Minimization
Trouble Shooting
Telecom Service Provider :
Efficient Network Operation is Key
Co-ownership with :
-Low-Tech Operations training for Local Operatives
-High-Tech Operations handled by KTF Operatives
Long Term Training Program