The second is the type of residence(living environment). Depending on the type of residence stress in the usual degree will also vary. If you stay with your family, if you live alone, if lodged, together with some family members who live or stay in the dorms, each housing for the usual feeling of loneliness and depression are different.
The third is about grade. Made as a result of college gr
a service providing business, Megastudy is highly customer loyalty, and instructors are experts in a particular subject.
3.3 Systems
Instructors of Megastudy receive 22% profit from each student’s tuition fee. This compensation system motivates instructors financially to provide higher quality lessons in order to attract more students. On the other hand, this worsens the polarization of inc
a purchase due to Coke’s promos and raffles.
E. Branding equity
The Coca-Cola Corporation owns a world-renown logo, a patented container, trademarks, and a form ofadvertising that sets it above many beverages in terms of brand equity.
F. Sports marketing
Coca-Cola was the first commercial sponsor of the Olympic games, in the 1928 games in Amsterdam, and has been an Olympics sponsor eve
Reminder
4. Self-satisfaction(reactor)
Cigarettes-liquor-candy
model: Do-feel-learn
(social?)
Possible implications
Test: Sales
Media: Billboards
Newspapers
POS
Creative: Attention
Coca-cola bottle shape illustrates the body ofa female, thus attracting the male customers by motivating their sense related to “SEXY” issues
★ Increase Mary’s awareness about herself
; Inner strength, power of self-control of herself
Realizing that herself as a meaningful existence.
She has her own needs.
Being independent from others.
Having control in her life.
Increase of confidence.
Goal ; Realizing the feeling of fear.
* The Exaggeration Exercise
; by exaggerating the movement/gesture repeatedly, cli
polarization due to an economic depression
▪ Growing competition due to advent of various business conditions
▪ Increasing customer needs
▪ Appear of well-being trend ▪ Need of differentiation to strengthen the competitiveness
▪ Need of increasing luxury goods
▪ Need of strengthening image marketing
▪ Need of strengthening customer-aiming marketing
a company. It serves as the standard against which we weigh our actions and decisions. It is the foundation of our Manifesto.
: To refresh the world in body, mind and spirit.
: To inspire moments of optimism through our brands and our actions.
: To create value and make a difference everywhere we engage.
▪ Coca-Cola Vision
Our vision guides every aspect of our business by de
1. 21세기의 새로운 마케팅 트렌드
-정보교환이 쉬워지고, 사람과 기업이 기술로 연결되면서 체험 세계의 공유가 확장
-“상품=기능 꾸러미”의 인식에서 “상품= 체험 제공 수단”으로 점차 전환
-상호 커뮤니케이션이 더욱 활발해지며 정보 전달 위주에서 탈피하여 재미와 오락 위주로 전이
-이러
a very attractive country to invest on regarding the crisis, since their influence as a powerful country is not shrinking. Let’s look into Russiaand several reasons why Russia is a good investment market.
2. Macro Environment
(Information & Analysis)
Demographic
Russia had a population of 142million in 2010. After the collapse of Soviet Union, population has been in
of Fashion Industry
1) Present state of fashion industry
There are large numbers of brands in fashion industry now. There are so many brands that currently exist in the present and so many characteristics as well. All things are different; Style, target audience, price, etc. The peculiarity is, not only in military hierarchy, but also there is a rank between fashion brands. From luxury brand to