1.핵심 타겟은 주로 어디에 있나?
=> Advertising
2.어떻게 그들에게 접근할 것인가?
1.홈페이지안에 핵심타겟에게
유용한 정보가 있는가?
=> HP Renewal
2.행동을 유발하는 Benefit이
있는가?
=> Promotion
Main Design
디자인 요소의 일관성이나 디자인 스타일
가이드에 의한 화면 어플리케이션이 미
③ Psychographic Segmentaion의 한계
- Psychographic는 Brand Reinforcement와 Positioning에 효과가 있는 것으로 여겨짐
e.g > Pepsi Generation Campaign은 젊은 세대의 문화에 속한 그룹과 연합하여 성공
을 거두었지만 매출 신장에는 영향을 미치지 못하였음.
but > product purchasing history, product loyalty 등이 소비자의 attit
For 85% of retailers, Fashionbiz is the best business publication
88% consider Fashionbiz as THE MOST IMPORTANT business publication
For 74%, Fashionbiz provides the BEST COVERAGE of news & trends
74% make copies or cut out ads & articles to circulate
82% pass Fashionbiz on to their co-workers
48% save all or part of their Fashionbiz issue for future reference
60% use Fashionbiz as a source
2.A Powerful Leap for the fashion portal
With the succesful esperience from 'OGAGE(ogage.com)',which became the top fashion trend mall in just 1year after its launching in 2006, and "HALF CLUB", in march of 2007 TRICYLE launched its own brand 'MORRISCOMINGHOME(morriscominghome.com), giving it a leap in the industry.TRICYCLE contributed tremendously to korea's fashion industry.
3.Dreaming to
& women, childrenswear, accessories
NOWNESS, L.L.C. (2009)
-Activities : Luxury lifestyle editorial website
1991, First inroad in Korean market
1997, Consolidation of Guerlain & CD Korea
2003, Organization of Korea Comité Colbert
2004, First entry of ‘benefit’ in Asia
2010, Now, First entry of ‘Louis Vuitton’ into duty-free shop is being considered
Training to be Successful
Nordstrom provides a significant amount of training for salespeople through the continuous coaching and mentoring provided to new hires, and through the ongoing support provided to staff by managers and senior sales people. Managers are taught to be servant leaders, an approach that has taken hold in many great organizations. This is best exemplified by the notion t
Rose (Kate Winslet)
Ruth : Rose’s Mother
Margaret Molly Brown
Cal : Rose’s Fiance
Jack (Leonardo DiCaprio) and Friend
Casual Day Wear
Bowler Hat(Derby)
Sack suits
Vest
Full Dress
Dinner Jacket
Bow-tie
Targeting
Those who can’t afford designers brands, but still want their designs
Reasonable customers who are willing to pay less and buy
lower-quality clothes
Positioning
(what’s our position to seduce the market?)
Keeping the competence advantage of SPA + providing modern,
formal, but casual designs