* Swedish heritage
Ikea Swedish origins
It's no accident that the IKEA logo is blue and yellow. These are the colors of the Swedish flag. In Sweden, nature and the home both play a big part in people's lives. In fact, one of the best ways to describe the Swedish home furnishing style is to describe nature - full of light and fresh air, yet restrained and unpretentious.
Swedish lifes
Disney Consumer Products (DCP)
Produces Toys, Home Décor, and Books
The Disney Store Retail Chain
“From the beginning, starting with Walt Disney, we have had five things that make me proud to be part of this company:
Marty Sklar
Vice Chairman and Principal Creative Executive
Walt Disney Imagineering
In 1971, motivated by their vision of a green and peaceful world, a small team of activists set sail from Vancouver, Canada, in an old fishing boat. These activists, the founders of Greenpeace, believed a few individuals could make a difference.
Their mission was to "bear witness" to US underground nuclear testing at Amchitka, a tiny island off the West Coast of Alaska, which is one of the
Developmental background
- outside : soaring oil price, environmental problem like greenhouse effect, legal regulation
- inside : ethical consumer who start to realize environmental problem
Residential environment influence your health a lot
ex) atopic disease
Trend of building : Energy saving and pollution reduction
→ it satisfies the wants related wi
7. Improvement of company’s image
->Sponsored WWF, 3.6 million bottles of water to Soutwest China
8. Bottling System
The system that can produce, distribute and sell numerous products of coca cola.
Partnered with Twentieth Century Fox on a global promotion campaign for Coca Cola Zero® and director James Cameron’s epic adventure and blockbuster film Avata.
Stockholders
If a mo
2) SWOT
Strengths
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that are virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity s
Core
As mentioned before, the Chinese economy was dominated by the reign of the SOE before the reform of 1978. It was not apparent for the private sector to take an important role in the economy as a whole. However the situation has seemed to turn around in the most recent years, as SMEs & private enterprises are growing in size and numbers while the SOEs are dwindling. In 2008 approximately 70%
-4p strategy
4p strategy includes concept of product / price / place /promotion. This strategy is made purpose to market systematically. Because Starbucks also is company, so it has 4p strategy, too.
*product
Starbucks pursue diversity of product. Caffe latte, cappuccino, Americano, etc. starbucks sells more than 20 kinds of coffee. And because it sells goods like mug cup, it became to sell s
Manufacturing IKEA Style
In recent history many companies tried to streamline their operations by closing plants and outsourcing production. IKEA has thrived because it took a different approach. As the company's territory expanded worldwide, their network of suppliers and manufacturers grew with it, with IKEA sourcing local materials whenever possible.
There are currently 1,220 suppliers in 5