2. Vision & Business Idea
IKEA company’s vision is to create a better everyday life for the many people. Their business idea supports this vision by offering a wide range of well-designed, functional home furnishing products at prices so low that as many people as possible will be able to afford customers. The basic thinking behind all IKEA products is that low prices make well-designed, func
Manufacturing IKEA Style
In recent history many companies tried to streamline their operations by closing plants and outsourcing production. IKEA has thrived because it took a different approach. As the company's territory expanded worldwide, their network of suppliers and manufacturers grew with it, with IKEA sourcing local materials whenever possible.
There are currently 1,220 suppliers in 5
Rapid urbanization after WW2
Things got tighter
A modern IT network enables to share info efficiently
Environmental pollution is raising its head.
IKEA offers flexible employment to meet the needs of co-workers and IKEA Company
Half of the co-workers work flexible hours or compress their work schedule, while others telecommute or job share (IKEA US)
IKEA wants that its employees focus on
이케아’들여다보기
우리조가 선택한 기업사례 분석방법은 위의 선정한 성공요인을 바탕으로 하여 이를 다양한 관점으로 바라볼 수 있는 사례들을 찾아 시대의 흐름 순으로 정리해 봄
① 위기관리능력을 통해 이케아의 지혜를 발산하는 사례
- 폴란드와의 협력으로 일으킨 생산혁명
② 아쉬
이케아의 독일진출 성공사례
1) 가격전략(가능한 낮게)
잉바르 캄프라드는 기업의 목적을 디자인이 아름답고 기능이 뛰어난 가구와 집기들을 가능한 한 많은 사람들이 구매 할 수 있을 만큼 저렴한 가격으로 제공해야 한다고 말했다. 이케아는 경쟁기업이 비슷한 수준의 제품을 자신들보다 더 싼 값