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분야
pptx2.About Coke
3.Who is the CEO?
4.Stage of Lifecycle
5.5 Forces Model Analysis
6.Superior Efficiency
7.Superior Innovation
8.Superior Customer Responsiveness
9.SWOT of Coca-Cola
10.Differentiation
11.Change in global strategy
12.Strategic Positioning
13.“Think Local, Act Local”
14.Why China?
15.Vertical Integration of Coke
16.Vertical Integration - how to solve ?
17.Related Diversification with Illy
18.When is Coca-Cola likely to
choose related diversification?
19.Unrelated Diversification
20.Evaluation of CEO’s performance
21.Multidivisional structure
22.Strategy
23.Recommendation
->Sponsored WWF, 3.6 million bottles of water to Soutwest China
8. Bottling System
The system that can produce, distribute and sell numerous products of coca cola.
Partnered with Twentieth Century Fox on a global promotion campaign for Coca Cola Zero® and director James Cameron’s epic adventure and blockbuster film Avata.
Stockholders
If a movie ‘AVATA’ gains a success, the profit of coca cola would increase. As a result, the price of stock or the dividend will be higher or the dividend. It would be very good for stockholders.
Suppliers
If a coca cola get more worldwide reputation through this promotion, the sale of coke would be higher. Therefore, suppliers in each region could gain benefit.
