스마트폰(Smartphone)이란 기존의 휴대전화에 PC기능이 추가된 것으로 이메일 송/수신, 엑셀/파워포인트/워드프로그램들을 이용한 문서 작성 및 자유로운 인터넷 사용 및 애플리케이션(application)이나 프로그램 등의 설치나 기능 등을 자유롭게 사용할 수 있는 휴대 전화로 정의한다. (김성개 2009). 오수원(200
LCD가 점차적으로 발전함에 따라 PDP의 시장이 점차적으로 위축되고 있다.
Due to the large and growing market of LCD, PDP market is becoming a constantly shrinking.
특히, 스마트폰의 대폭적인 인기로 모바일 시장이 크게 성장하고 있는 것이 큰 이유이다.
This is because of the great popularity of smartphones, so the market of small devices
Dell, Inc.(NASDAQ: Dell / HKEX: 4331)
Founded at Austin, Texas, in November 4, 1984
Founder/CEO: Michael Dell
Products: PCs, Peripherals, Servers, Storage, Smartphones, etc.
Revenue: $61.49 billion(FY 2011), Net income: $2.63 Billion(FY 2011)
… into a broad range of new markets, including printers, handheld computers, storage, and networking gear. And it's swinging for the
▶Market Situation
Smartphone market is booming nowadays. As the graph shows, the market is expected to grow more in the future. It is expected that almost half of the customers will use smart phones by next year. The important aspect that we need to consider is a generation of mobile communication. Most smart phones were based on 3G service but now, it is shifting to 4G service. So it is
Project Subject
Analyze Apple and Samsung's smart phone market environment, and find out financial results through a comparative analysis of current marketing strategies. So then through this things, Let's will establish marketing strategy to share future South Korea's successful smartphone market.
Samsung’s Marketing Strategy
The chaser strategy transition. Image rather than function
스마트폰(smartphone)은 PC와 같은 기능과 더불어 고급 기능을 제공하는 휴대 전화이다. 스마트폰의 산업 표준에 대한 정의는 없다. 어떤 사람들에게 스마트폰은 응용 프로그램 개발자를 위한 표준화된 인터페이스와 플랫폼을 제공하는 완전한 운영 체제 소프트웨어를 실행하는 전화로 볼 수도 있겠고 어
Time of adoption of innovations
Venture-some
Opinion-leaders
Deliberate
Skeptical
Tradition-bound
Age and Smartphone
Android OS has more young users
20's to early 30's
Innovators and early adopters
Laggards.
The price will be same or lower than competitors
The functions should be outstanding as out target is innovators and early adopters Transforming
Google company's vision & mission?
Google wants to dominate global market of smartphone.
Google has worried about side effects which a rapid growth company in short time has experienced.
Google company's core competency?
70% market share of internet searching, 40% market share of online advertisement,
one of the most trustable company brands in the world.
User can buy easily
Got Skills to develop game in major scene
6th place sales scale in year as global game developer
already has business infrastructure in 40 countries.
low scale, low financial power
limited skills
low brand awareness in other countries compare with sales
Smartphone market growth
wide spread of open market(App store)
raising unlimited data pay plan users
export scale is ra