1.3 Company
As begin of facsimile business in 1983, Samsung Electronics produced Mono laser printer in 1991. After developing ink-jet printer and multifunctional printer in 1995, Samsung exported mono laser printer since 1997. Then Samsung started color laser printer business from 2003. In 2006, Samsung Electronics was able to produce the World's smallest color laser printer and started color l
2. Strategies and Critical Success Factors in the Industry
1) There was no specific business-level strategies
When Pepsi declared bankruptcy(in 1932, during the Great Depression), they lowered the price of its 12-oz bottle to 5 cents – the same price that Coke charged for a 6.5-oz bottle. Pepsi sometimes lowered their price temporarily, but we can’t deem it as a ‘Cost Leadership Stra
3. Cultural environment
1) Prevalence of Lookism
- Recently, a plastic surgery and an online recruit company conducted a survey on the importance of appearance to 1,264 people. 98% of the respondents said "Appearance influences the success in the interview," and 94% of interviewers confessed that they consider the appearance of the applicants during the interview.
2) New words for fashionable
SUMMARY
Callaway Golf Company
Callaway Golf Company had become the leader in the golf equipment industry by developing technologically advanced golf clubs that compensated for the poor swing characteristics of most amateur golfers.
Ely Callaway, the founder of Callaway Golf Company, understood the importance of the physics of golf, so much that he made the phrase, “you can’t argue with p
2. The Key Success Factors of Pokemon
1. 지역화
미국 진출 시 핵심적인 몇몇 캐릭터를 제외하고는
모두 새로운 이름을 사용
문화적인 기반에 맞춰 TV쇼의 에피소드를 수정하거나
문화적 배경에 맞지 않는 것을 제거함
2. 통합화된 마케팅 노력
광고비를 줄이는 대신, 게임을 이해시키기 위한
■ Select Industry Recognition
#11 best company to work for in America
(FORTUNE magazine's "100 Best Companies to Work For," 2009)
#2 computer software company in America's Most Admired Companies 2009
(FORTUNE,2009)
#21 Top 50 Socially Responsible Companies in the U.S.
(Boston College Center for Corporate Citizenship and Reputation Institute,2008)
2. History
A Rich History
1. General Information
■ Founded
December 1982 by Charles Geschke and John Warnock
■ Source of Name
Name after Adobe Creek Which ran behind Warnock's home in Los Altos, California
■ Corporate Headquarters
San Jose, California, USA
■ Revenue
USD 3.58 billion ( Fiscal Year 2008 )
■ Number of Employees
7,564 worldwide ( By November 28, 2008 )
■ Market Presence
M
Air was low
∵ Enterprise had grown up consistently, pie was big
enough for everybody so there was no need of
evaluation or compensation
POST IMF
IMF was a huge industrial crisis which made Korean
Air realize the importance of HRM. Between German and American system, Korean Air adopted American system
to lay off employee and hire non-regular worker for
employment elasticity.
industries.
[Figure 2] Percentage of Internet Usage of Different Jobs
Note: 2008인터넷이용현황보고서 (한국인터넷진흥원)
Through its segmentation research, WizWid had found out that females enjoy shopping on the internet more than male consumers and respectively 20’s have the highest rate per sender on the internet shopping industry. WizWid gathered information through thei
2. Cooper Industries의 역대 CEO
Charles Cooper 1833-1895 (subsequently chairman to his death in 1901)
Frank L. Fairchild 1895-1912
Charles Gray Cooper 1912-1919 (chairman to 1923)
Desault B. Kirk 1919-1920
Beatty B. Williams 1920-1940 and 1941-1943 (chairman to 1956)
Charles B. Jahnke 1940-1941
Gordon Lefebvre 1943-1955
Lawrence F. Williams 1955-1957 (chairman to 1959)
Eugene