of these factors are expressed as housing’s characteristic. Housing is a place where not only people live and do house affair but also reflect modern society and culture phenomenon. Also it can be understood by consciousness of housing from past to present. For these reasons, housing can’t be simply understood as physical form. So it can be fully understood by communicating a value system suc
of unnecessary services, simplifying complex procedure and regulation, and reducing cost
4. Marketing MIX
1) Product
Jin Air’s product is transportation service. It has 3 flight service routes: to Jeju island, Bangkok and Guam. To Jeju Island, they serve 24 flights a day. To Bangkok and Guam, 7 flights a week, everyday. For the in-flight service, it provides economical and practical flight
Samsung Electronics is a South Korean integrated semiconductor company that designs and manufactures semiconductors, electronics, displays, communication equipment, and electronic components. Samsung offers a wide range of products and services. Their product lines include semiconductors, smartphones, TVs, refrigerators, washing machines, air conditioners, monitors, laptops, tablets, cameras, hom
Benefits should not be viewed merely as cost factors
because they positively affect HR effort.
Benefit의 지급 여부가 기업의 이미지에도 영향을 준다.
법적, 윤리적 책임을 다하는 기업 vs 근로자 착취하는 기업
Using benefits as part of a total rewards strategy.
Benefit을 파트타이머에게 까지 확대적용 → 더 나은 고객서비스,
of Boeing is located in Everett, Washington state, In plant, engineer of company gathered parts and finally make an airplane. Boeing has a lot of line up. So they operated product line effectively. A fabricated airplane gone to the painting plant.
Finally, finished airplane take flying test. If they didn’t find defects, An airplane is transported to customer like the Korean Airline.
To
of efficiency and shortage of corporate structure. Moreover, when SAJO companies merged, SAJO didn’t experience any conflict resolution stages such as storming or norming of group development. In this confusing and chaotic situation of corporate structure, SAJO’s decision making was mainly done through a centralized top-down structure. This may cause the problem of vertical communication.
4.
of human
Functional extension
Self-expansion
The change of
businesses with using media
Changing conditions
Build social networks
in the company network.
(Ex: Intranet, KT’s Social media team)
Around 170 Korean company
have Twitter account.
(Ex: Samsung, LG, KT, SKT and so on)
Most employees use smart phones.
CEOs are active in the online community.
Attention to open-c
community ‘STARBUCKS GOSSIP’
In Our opinions,
STARBUCKS in the United States is recording a deficit nowadays, while STARBUCKS KOREA is still having a surplus. Even though a lot of people have a high customer loyalty in KOREA, STARBUCKS KOREA's products are the most expensive in the world. We wonder that STARBUCKS KOREA is really playing a appropriate role for KOREAN society compared
provide engagement with English culture through experience learning
3> offer English education of good quality and low price
4> compensate the shortage of English learning time in public education
5> build global human resources (for English communication ability is the most required skill for global competition and Korean English education has been criticized for its emphasis on grammar.)
Acculturation hypothesis
“ the degree of acculturation toward the ‘model’ language group seems to be the primary consideration in attempting to account for the varied levels of linguistic achievement reached by second language learners”
Korean Wes
Literacy Ability (reading, writing) Grammar skill High Low
Communication skills
(listening, speaking) Low High