is the market leader in the sports drink category.
has science to back up their product.
is on the field of play in many professional sports.
has a loyal customer base and their brand is held in high regard.
REPLAY is now a documentary television series broadcast to 90 million households.
Thousands of athletes have petitioned Gatorade to be selected for the next REPLAY game, sc
The scene at Six D.O.G.S in Athens.
It’s hard to believe that only six or seven years ago, this shop-filled area — known by the somewhat unwieldy title of the “historic commercial triangle” — was a virtual wasteland for night life. Back then, after the bustling daytime crowds dispersed, the triangle went dark.
“In the center of Athens there was nothing, just these really c
Functionalism
-개체의 본질을 보는 것은 불가능하다고 생각함.
-대신에 개체의 구성요소간의 상호작용만을 살핌.
온갖 현상을 끊임없는 생성, 소멸의 과정으로 이해하려고 한 19세기말의 과학 방법론이다.
Design으로서의 Functionalism
- Design의 수단으로 사용되는 기능주의는 programmatic한 필요와 사용
2) SWOT
Strengths
Coca Cola is an extremely recognizable company. Popularity is one of its superior strengths that are virtually incomparable. Coca Cola is known very well worldwide. It's branding is obvious and easily recognized. Things like, logos and promos shown on t-shirts, hats, and collectible memorabilia. Without a doubt, no beverage company compares to Coca Cola's social popularity s
of environmental opportunities and threats
◎ Opportunities
• Famous brand worldwide with a history which all generations feel attached.
• The company has a strong team of innovators.
◎ Threats
• Faster Paced Child Development
• Growth of the Digital World
• Fashion Trends in the Toy Industry: Toys go in and out of fashion more rapidly; a few products can m
of wealthy consumers are interested in carrying decent handbags a couple of years ago. Furthermore, double-income family also fueled the higher purchasing power so that they are willing to spend additional dollars on luxury handbags.
In addition, big-box discounters such as Wal-mart or JC penny play a significant role to attract potential consumers by saving dollars on their daily grocery shopp
3.2. Targeting and Positioning
As mentioned above, this ‘Old Money’ segment can be reached by executing unique marketing strategies. One good example is the strategy mainly using only magazines to advertise their brand. If luxury brands use all other marketing communication tools as well, the image of luxury will definitely be blurred. So, to be consistent with this concept, there should be
1) Passive marketing strategy
-> No TV commercial (except perfume)
2) Wanted to find out the unusual marketing strategy ; focusing on the other marketing mix.
Expected growth : 0 –5%
Competitive system
Extension in Asia
Global strategy trend of the luxury
Expected growth : 10%
Constant growth of revenue
The 2nd biggest company
in terms of capitalization and bran
Zion Nat'l Park, Bryce canyon, Red rock
Laughlin, Valley of fire, Mt. Charleston
Death Valley, Mesquite and others.
Las Vegas tourism are depend on casino industry. Las Vegas have to promote another sector of tourism. such as convention industry, nature resources.
Las Vegas has been the decline of the tourism industry. Las Vegas should try to strengthen the demand conditions
5. Expanding On Topic – talking about natural disasters
Choose several questions among the given questions and discuss them with your partner.
(Use the phrases learned in speaking sections if you want)
1. What is a disaster?
2. Have you ever been in a disaster?
3. What kind of disasters is common in your country?
4. What can you do to prepare in advance for a disaster?
5. How mu