▶요약
Handong Global University의 브랜드화
▶사업개요
- 다양한 Handong Souvenir products 개발
- Handong Souvenir의 고급 브랜드화 Project
- Handong Souvenir Shop 오픈
한동대학교 기념품의 온ㆍ오프라인으로의 구축
▶시장성
- 한동대학교 기념품 시장
- 대학 기념품 시장
- 기독교 기념품시장
한동
1. Executive Summary
Throughout this report such aspects like how the product strategy concluded with a successful
effect in the market and the different stages until becoming a successful deal are going to be
mentioned. Also it explains the 3 factors of SOUL's customer's services plans, the development of
the CUV market, the innovative design. If you pay close attention to other car
I. Problem definition
• Nongshim
Nongshim is Korea instant food Manufacturer Company that produces products such as instant noodles, u-dong, snacks, drinks etc. They recorded total revenue of 63,198 million won in 2010. Within this revenue, instant noodles represented 67.5%, which was equivalent to 42,659 million won. Nongshim is Korea’s No. 1 instant food industry company with Samyang
II. Namyang
Namyang has a good image by investing heavily in the Dairy product. Based on this background, Namyang has distinctive marketing strategies.
1. Product strategy
The most important feature of Namyang's marketing is the product diversification. Namyang produces a variety of products to respond to various consumer tastes. For example, to respond to the increasing interest in heal
To analyze ZARA supply chain, it is interesting to look closely at the product design, inventory management, evaluation of suppliers and vendors, logistics management, material management, time scheduling, information systems which are the main contributors in allowing Zara to offer cutting edge fashion at affordable prices.
It is also interesting to consider other key performance indicators of
products)
하나의 공정에서 동일한 종류의 원재료를 투입하여 동시에 두 종류 이상의 서로 다른 제품을 생산하는 경우에 이들 제품을 총칭하여 연산품 또는 결합제품이라 한다.
연산품은 판매가치 또는 수익의 상대적인 크기에 따라 주산품과 부산물로 나누어진다.
연산품 중 판매가치 또는 수익이
II. 글로벌 마케팅 전략
1. 글로벌 제품의 의의
1) 글로벌 제품의 의의
Product(제품) ? 노동력, 기계 및 원재료 등과 같은 생산요소를 투입, 가공 또는 생산과정을 거쳐 만든 유·무형의 완성품
즉, 글로벌 제품이란, 글로벌 고객의 욕구를 충족시키는 유·무형의 완성품
2) 제품의 세가지 차원 (Kotler)
2.1.3 Marketing Trends
The market trend says that customers prefer to have more technical products that will make their life more comfortable. The Smartphone patron today is more requiring new design that will make a product different from others.
Compatibility: The compatibility of product is now preferred because customer can do their work with the different types of windows versions.
2-1. Globalization of Steel Industry.
: Factors promoting globalization is first of all capital-intensive production methods and economies of scale is the fact that more and more relevant. Appearing in almost every industry worldwide, is one of the most noticeable change in the production of labor-intensive production methods from the increasingly capital-intensive production methods is that t
Opportunity
1. International customer
- Customers around the world.
2. Chance to create new demand
-The products provide customers with new needs, which is the last of the products are not.
3. Positive Asia marketed
-familiar with new technology.
- Our products were promoted in the Asian market, which gives us more convenient to promote it in the Asian market.
4. No