than fifty
marrige
single
married(no children)
married(children)
family size
1 ~ 2people
3 ~ 4people
more than 5 people
residence
Busan
Kyongsangnamdo
ETC
income
low income groups
middle income groups
higher income groups
Life Style
culture oriented
sports oriented
outside oriented
2. Targeting : Mans who live in Busan and love sports
2009.12 K-League 7-W 8-D 13-L 12nd
2008.12 Awarded K-League Best Marketing Prize
2007.12 Appointed New Coach : 황선홍
2005.07 Champion (K-League)
2004.12 Champion (FA Cup)
2001.11 Awarded Best Team in 2001
2000.02 Renamed as Busan I 'Park
1983.12 Established Daewoo Royals
Age
10s : Games
20s : Sports
30s : Entertainment
40s, 50s : National TeamOver 60s : Nothing
Sex
Fema
sportation is very comfortable. So, their infra structure is perfect that we think. And relatively high level of play is also K-league’s strength. We show status of K-league in Asia and K-league’s grade is very good. So, high level of play is also can be strength of K-league.
Next, we look K-league’s weakness. The biggest weakness of K-league is a few spectators. Look at this graph. This
Especially when we are interacting with multinational people, it is significant to follow the certain protocol. Dining manner is one of them. When Hosting Indians, it is manner to sit right to the left. Seat arrangement follow the order in oldest to youngest. Children should sit away from elders. Before the meal, cleaning both hands is required, because Indian use fingers to eat meals. In case th
Marketing Goal :
Increasing Nexen Heroes’ fans
(Community fans & National fans)
By Effective Marketing Strategy
Omokgyo Station Mok-dong Stadium Station
Redesigning Station & Stadium
Running a Shuttle Bus
Public Advertisement Related to Community Transportation
- subway(line 5, 9) or bus
- like 두산 in line 1,2,3,4
스포츠 마케팅은 80년대 초반 프로 스포츠가 출범했음에도 국내에서 큰 관심을 끌지 못하다 90년대에 접어들면서, 특히 1996년 6월 1일 2002년 월드컵 축구대회의 한·일 공동 개최가 확정된 이후 본격적인 관심 대상이 된 짧은 연륜을 가진 서비스산업 분야이다. 97년에 골프 신동으로 알려진 미국의 타이거
◉Guiding Principles
" these set out what guides our decision making "
⦁Safety, Health and Environment First – never to compromise on the health and safety of our customers and our people, and to manage responsibly the impact that our business has on the environment.
⦁Delivering for Clients and Consumers – to earn the continued loyalty of our customers by consis
team in 2009. So, Team and their fan want to 「Innovate」 team's entire atmosphere and mark
4. Team History
1938.12 Established Daewoo Royals
2000.02 Renamed as Busan I`Park
2001.11 Awarded Best Team in 2001
2004.12 Fa cup Champion
2005.07 K-League Champion
2007.12 Appointed New Coach : 황선홍
2008.12 Awarded K-League Best Marketing Prize
2009.12 7-Win 8-Draw 13-Lose in K-league
3) Baseball-related behavior of Primary Target Market Segment Model
Following story is the example of Primary Target Market Segment Model’s Baseball-related behavior.
EX) College student Mr. Lim
Mr. Lim is the maniac fan of LG Twins and he is attending university in Seoul. He starts his morning with The LG Twins cheer song as wake-up morning calls ringing. Monday morning, he checks the LG T