It is very interesting case that the dinosaur of retail chain stores is showing lowest performance in South Korea which is only 1/100 size of U.S.
What prevents Wal-Mart Korea from transferring their business model in Korea? How serious is the problem? Do these problems have solutions? We can find the reasons of performance difference from the viewpoint of Standardization and Localization.
out a variety of future growth engines that continues to create new values for its customers. Our focus is on the development of the wireless Internet business, e.g. MelOn, GXG, and Mobile Cyworld. We are also concentrating on exploring new services like MONETA, Satellite DMB, and 1mm, in preparation for the increasing convergence in telecommunications, broadcasting, finance, and entertainment.
based search engine.’ Google is making a new history in an industry, where innumerable firms emerged, soared, and crashed. The market value of Google reaches around 120 million dollars, with market share of staggering 52%. Google draws attention not only for its unparalleled search technology, but also for its aggressive strategies and innovative human resource management. Magazines are eagerly
business right now.
Satellite DMB is a charged satellite service that can be watched anywhere through a private portable devices. In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
Personal - Individual media
Multimedia -
management-led buyout.
Marketing Strategy
- TRU’s strategy is based upon price, selection, and keeping stores in-stock.
- “When a customer walks through our doors with a shopping list, we better have 95 percent of what’s on her list or we’re in trouble (Lazarus).”
- EDLP (every day low prices) strategy and in-stock image stimulates purchasing year-round instead of primarily during
established itself as the dominant retailer, roaster, and brand of specialty coffee in North America.
Now, Starbucks is expanding internationally to Europe, Asia Pacific and Latin America. Its expanding plans have resulted to be successful in some cases but sometimes Starbucks faces unexpected barriers. Especially, under the name of Anti-Globalization, Starbucks has to deal with strong resistanc
Established Lotte.com
2001. 12 Opened Lottetown
2002. 06 Integrated customer’s
data
2003. 08 Opened Lotteshoping.com
Interpark
B2B(Business to Business)
Interpark partnership program (IPP)
① Bulding of virtual marketing channel
- Shifting easy only link click to
anywhere user want website
② Motivating consumer’s needs by enriching conte
business are located in this zone. The biggest advantage is companies in this zone can import manufacturing machinery and equipments without paying tariffs, so it could be a good factor for manufacturers.
2. Political Stability Statuses and Economic Statuses in Hungary
In politics, successive governments have been very stable. As a result, the stability of politics in Hungary is assessed as t
business by opening the first store at Kang-byon in Seoul.
Currently, Lottemart is recording ranking 2nd, accounting for
1.7trillion dollars in terms of sales volume. However,
compared to that of E-mart, the gap of sales volume between
ranking 1st (E-mart) and ranking 2nd (Lottemart) is very
substantial. Lottemart changed "Margnet” which had been
known as existing brand name into