good.
Lets get together later?
Dont work so hard!
-Thanks, but Im seeing Raymond later.
-Raymond?
What does that mean?
The difference between Christians
and ordinary people...
...is not only do we have eternal hope...
...but we also rely on God...
...to give us wisdom
to overcome our difficulties...
...and to give us joyfulness and peace
to settle our frustrations.
You okay?
Yeah. Just a little w
goods generally resided in the Seoul area district, particularly from the Kangnamgu area.
Consumers visiting WizWid, with interest of foreign brands had relatively high incomes, signifying that that a majority of the consumers were from the middle and upper class: 63.80% had monthly incomes of 2.5 million won or higher and 30.09% had monthly incomes of 4 million won or higher, generalizing the s
elasticity of demand and supply, and the factors that affect elasticity.
To prevent losing the interest of students during an explanation, the lecture must be done with varied examples. And students will be working on calculating elasticity of demand and supply on their own.
4. Key Terms
Elasticity of demand, Elasticity of Supply, Elastic goods, Inelastic goods, Necessities, Luxuries
for approximately 80% and remains are dependent on imports. In the case of cosmetic distribution in Thailand, direct sale takes 55%, and other way to sell them in cosmetic section at department store counts for roughly 37%. Moreover, organic raw materials from thailand is well-known worldwide. That's why their products are famous in Europe. 'THANN' cosmetics are popular as luxurious organic
Ⅰ. Introduction of Dr. You
Dr. You series are developed by Taewoo You(Seoul Univ. Family Medical Department). They are Orion's pastries that removed bad ingredients and added good ingredients for Korean. After Analyzing other products' ingredients, he is emphasizing ‘3無’ which is no MSG(L-monosodium glutamate), artificial dye and artificial preservatives. In addition, Bad ingredients(n
1988년 Helena Rubinstein / 1990년 Ralph Lauren ownership 획득
Helena Rubinstein
- Good position의 발견 / Upscale Brand로 Reintroducing
Ralph Lauren Fragrances
- Designed to fill a gap in L’oreal’s Luxury Division
Midpriced salon brand
Salon educators와의 광범위한 네트워크
Professional Division
→ mid- to luxury-hair-care 제품은
salon 또는 spec
Case Study ① – Successful : Chorok Maesil
Price strategy
To give the image that this is a luxury drink which are made of good materials, we adopted middle-high price strategy
Main target: The customers who have a degree of purchasing power and are relatively inelastic.
Distribution strategy
Independent marketing channel in which the direct investment cost is low (Agency
SWOT Analysis
S: The pioneer of Chinese luxury brand
High quality, high price, luxurious image
W: Low brand awareness
Lack of branches
O: Increasing income level
Becoming popular of Chinese culture
T: ‘Made in China’ recognition Counterfeit goods
goods are very cheap.
B : How cheap?
A : It's cheaper than korea. I was so happy.
B : Oh~ I want to go there.
A : I especially remember sleeping in a luxury hotel.
B : Luxury hotel? aren't the prices hotels expensive there?
A : No. it was just one hundred thousand won for a day. It's not expensive for a luxury hotel.
B : Wow! that is cheap. How long did you stay there?
A : About a week. F
If you want to do shopping in luxury brand with chip price, go to ‘Avenue Montaigne de Paris’ to ‘Avenue des Champs Elysees’(샹젤리제거리-루이비통본사 as you can see in picture)
-there are Louis Vuitton, Chanel and Christian Dior which are made in France. Many other luxury brands like Prada and gucci are there too. You can buy their goods with price chipper than in Korea.