1. Distinctiveness(특수성)
-> 각기 다른 상황들에 놓여져 있을 때
개인의 행동이 얼마나 변함이 없는가?
2. Consensus(의견일치)
-> 비슷한 상황에 놓였을 때 모든 사람들이
같은 방식으로 행동하는가?
3. Consistency(일관성)
-> 각기 시간이 다를 때에
개인이 같은 방식으로 행동하는가?
Advantages: quickly written, sent, and stored; low cost for distribution
(장점: 빨리 쓰고 보내고 저장이 가능; 낮은 비용)
Disadvantages: Messages are easily and commonly misinterpreted
(메시지는 쉽게 흔히 왜곡)
Not appropriate for sending negative messages
(부정적 메시지를 보내는 것은 부적절)
Tagline ‘So easy to enjoy,
So hard to forget’
The promotion campaign
’Milllennia mania’
‘Live it up’
‘Singapore roars!’
Why repositioning?
Surprising Singapore
New Asia- Singapore
Expression all that can be found and experienced
in Singapore!!
It is not just a name.
‘New Asia – Singapore: the concep
On July 27, 1994, the U.S. Department of Justice, Antitrust Division filed a Competitive Impact Statement that said, in part: "Beginning in 1988, and continuing until July 15, 1994, Microsoft induced many OEMs to execute anticompetitive "per processor" licenses. Under a per processor license, an OEM pays Microsoft a royalty for each computer it sells containing a particular microprocessor, whethe
IV. Business Culture 장행복, ⌜중국 비즈니스 문화⌟, 신성출판사, 2007
http://www.myjapanphone.com/business_culture.html (2011.5.12)
http://www.worldbusinessculture.com (2011.5.12)
1. Korean Business Culture
Korean are famous for having hasty characteristics. They have strong collectivism.
Confucian ethics emphasise the value of collective group harmony, re
Do people believe that their environments control them, that they control the environment, or that they are part of the nature?
Are people easily controlled and not to be trusted, or can they be trusted to act freely and responsibly?
What do people desire among accomplishments in life, carefree lives, or spiritual and contemplative lives?
Do people believe that individuals or groups are respon
Vietnam's rapid economic growth has been.
Lots of companies are entered in Vietnam.
Vietnam market with great potential.
Case of successful business in Vietnam
- Nissan Techno
Subsidiary of Nissan Motors
Established in June 2001
First case of it establishing its own base overseas
NTV’s current business is 100% outsourced orders from the home company
In terms of the compos
a man to marry more than one wife. Such marriages are common in all parts of the country.
Research has shown that polygamy causes increased divorce rates; first wives that do not accept polygamy. Despite of flash of rebellions now and then, Saudis by large accept their religious and cultural obligations
2) Kuwait
In Kuwait about 10% of marriages are into polygamous relationships. Government
3-1. Change in the view of consumer decision making process
The assumption on the culture marketing is that consumers do not show only rational thinking process to consider the purchase. That is, the emergence of culture is based on the change in the view of consumer decision making process.
The traditional view of the consumer’s decision-making process is divided according to whether con
cultures where conflict is a pattern of expected behavior, and conflict is, therefore, ordinary, routine, and reasonable.
2) Five Major Factors
2-1) Newswoker Distrust and Dispute
Tuchman(1978) argues that the pattern of newsgathering typically leads to support for the status quo. However, Altheide(1984) argues there is a tendency for journalists to cast themselves in opposition to the foc