image의 번역어이지만 원래는 초상화나 그림처럼 실지로 닮은꼴이 변하여 외계의 사물을 광학적으로 비추어낸 영상이다, 즉, 사물에 모습이 투영된 상 특히 영화, TV, 사진, 비디오 등의 이미지를 나타내고 있다. 영상은 대중들에게 미치는 영향은 매우 크다. 실례로 이차대전의 주범인 히틀러는 국민들이
or policies for women
Legislations with democratization (김엘림 외, 2000)
- Act on the Equal Employment for Both Sexes - Mother and Fatherless Child Welfare Act
Still, only focusing on
using women for the development of the country
or familial image of women protecting the family
Representation
No Change
Change
Source: Enterprise 1to1
e-Business 시대의 고객 관리, e-CRM
8
e-CRM이나 personalization 모두 IT task가 아닌 marketing task라는 점을 명확히 인식해야 함.
e-CRM 및 personalization에 관한 2가지 시각
IT task라는
시각
기술적으로 우수한 소프트웨어를 갖추는 것이 e-CRM 또는 personalization을 구현하는데 가장
representation)을 말한다.
2) 표상(representation)
어떤 대상이나 상황을 나타내는 방식으로, 물리적 표상과 정신적 표상으로 구별된다. 물리적 표상은 마음 밖에서 물리적 매개물을 통해 대상을 나타내주는 표상을 말하며, 정신적 표상은 어떤 대상이나 사태가 마음속에 저장되는 경우를 말한다. 파비오(Pavi
a cognitive representation of it.
A cultural schema is a loose network of shared knowledge about a human group, consisting of a central concept (e.g., American culture) and its associated beliefs, values, and objects (including brands and products) that can operate below consciousness and that guide cognition only when it is accessible (Chiu and Hong 2006; Hong et al. 2000; Oyserman 2009).
representations of tanks in a 2-D
maze.
??
8/9 OMITTED 8/9
??
10 ELECTRONIC WORLD 10
Two other game warriors on the grid, this time throwing
glowing disks at one another like frisbees. We see the
one colored blue throw; his disk smashes into the second
warrior, and he dissolves into thousands of glowing lines.
??
11 REAL WORLD 11
??
A video game called "BERSERK," in which a human character
throws
image appears - obscure
at first, then becoming more solid. A vision.
He sees a house - a small, stone, one-story, u-shaped house.
The house has a flat, tile roof and an unusual, wooden rain
gutter, with windows outlined in black and a prayer flag in
the courtyard. A spotted dog is in front of the house,
barking, though we cannot hear him. The vision becomes
completely clear, for an instant - cle
JFK
FADE IN:
Credits run in counterpoint through a 7 to 10 minute sequence of
documentary images setting the tone of John F. Kennedys Presidency and
the atmosphere of those tense times, 1960 through 1963. An omniscient
narrators voice marches us through in old time Pathe newsreel fashion.
VOICE
January, 1961 - President Dwight D. Eisenhowers
Farewell Address to the Nation -
EISENHOWER ADDRES
images of Dorothy.
RODERICK (V.O.)
Ah! That first affair, how well one
remembers it! What a noble
discovery it is that the boy makes
when he finds himself actually and
truly in love with some one! A lady
who is skilled in dancing or singing
never can perfect herself without a
deal of study in private. So it is
with the dear creatures who are
skilled in coquetting. Dorothy, for
instance, was alway
Shes always liked cola and must have lied in the first case.
A very key process in persuasion is the understanding of the attitudes, values, and beliefs of the audience.
MILTON ROKEACH
In his speech "Images of the Consumers Mind On and Off Madison Avenue," Milton Rokeach described how advertisers have very effectively approached the audiences belief systems in their persuasion campaigns.