Selling goods to overseas markets through
intermediaries through some other company.
You give it to someone and he sells it for you,
or your product is made part of another
product and the product
is exported.
Someone else does all
the work.
Methods of indirect exporting
*Filling orders from domestic
buyers who then export the
product.
*Seeking o
ADVANTAGE
Cost reduction
- price competitiveness
Local production
-Improve Local Responsiveness
Decrease
foreign-exchange loss
Why?
- Excessive
cost reduction
- Side effects of
expanding overseas
production bases
Case study : Nokia
In 2007, recalled 46,000,000 cell phone battery that supply from Matsushita
In 2009, recalled 14,000,000 cell phone charger that
overseas market
Competitor- NEXON
Major products: The Kingdom of the Wind, crazy arcade, Mabinogi, Maple Story and Kartrider
Profit model: Partly Paying Model
Strength: Brand power, various customer ages, stable overseas sales
Weakness: major product, Casual games, has short lifecycle
User characteristics
More professional approach; core users
Average age is higher than Korea
Payme
2. NC Soft
1) History
NC Soft is an online computer game company that founded in March 1997 by T.J. Kim, a business software developer and author of the Korean word processor Hangul. In September 1998, NC Soft launched its first and most popular game, Lineage. Lineage was the first MMORPG to exceed the record of 100,000 concurrent users for the first time in Korea. The success of this game help
investment. FDI in China grants access to this technology.
1. China is using its unprecedented access to some of the world's most advanced
technology as a means of leapfrogging into the modern industrial age.
2. Their original motive was to use this technology to upgrade its industries and to become globally competitive in a short span of time.
3. Although some of its access is lawful,
4 Customer Analysis
4-1 Customer Expectations
Young age Mid-life Late-life
Interest Adventure, Challenge Adventure, Relaxation Leisure, Health
Company Peers, Friends, Lovers,
Circle members Friend, Lover, Circle member, Family, Lover
Leisure Travelling, Experiencing
Leisure Travelling, Leisure, Fishing, Experiencing Travelling, Climbing
Leisure Time Weekends, Holidays
Vacation season W
2) Managing external debt using sustainability indicators
External debt management involves balancing resource mobilization and deployment as well as orderly repayment of future obligations. For sustainable debt management, policy makers need to project accurate debt dynamics that are sensitive to the way the current account deficits are being financed. If borrowed resources are not used produ
Lacked to invest to R&D.
Process slimming down main office → broke blue ocean team up
Close related revenue system btw tele-companies & mobile companies.
Failed to accomplish sufficient long plan.
According to our survey, several managers said… ‘short term of officers → focus on short outcomes’
Promote investment of R&D and Enlarge the number of people to R&D.
Independentl
1. Country Analysis
(1) Cultural & Sociological Factor
The culture of India has been shaped not only by its long history, unique geography and diverse demography, but also by its ancient heritages, which were formed during the Indus Valley Civilization and evolved further during the Vedic age, rise and decline of Buddhism, the Golden age, invasions from Central Asia, European colonization and
◉ 사회적 기업
사회적 기업은 시민사회와 기업이 win-win할 수 있는 시스템이며, 시장과 시민사회의 중
간점에서 형성되어야 한다. 사회적 기업은 목표를 일자리 창출이냐, 양질의 사회 서비스를
제공하는 것이냐 등 중점을 어디에 두느냐에 따라서 형태가 달라짐. 현재 우리 정부는 우
리 사회