Ⅲ. Analysis section
(1) Environment Analysis
America and Europe market is so saturation. Although this market take a lot of potion of sales 90% but we couldn't get more profit there. Already there is a lot of strong competitors. Recently Asian market is growing fast. So we must target this niche market and another developing country also.
We also find that we need to go into the teena
strategy
One on one marketing strategy
Luxurious commercial film
VIP conference
- to fewer customers
- test drive events
- not released to the media
Sales
Projected sales
- Get Investment (1000 bilions won)
- 2011, Development Complete
- 2012, 10000 Sales
Case Summary
미국 3대 가전업체인 Maytag 사는 매월 www.maytag.com에 약 40만명의 고객이 접속하여 제품에 대한 정보 입수, 대부분이 구매로 연결되는 고객 선호도가 높은 회사
Retailer의 수 : 10,000 개
www.maytag.com을 통한 Sales Lead가 있을 때, 홈페이지에서 Zip code 확인, 가장 가까운 Retailer를 연결해 주는 시스
Summary: We plan a campaign which will be based on the new tool on our website to customize the famous NB 574 shoe. Through this we hope to gain higher brand loyalty and afterall increase our sales.
Situation Analysis and SWOT Analysis
-Situation Analysis:
Industry: Footwear industry is growing more and more. As sport multi shops came out, people can easily compare the diffrent brand shoes
sales is increasing to present.
Compared present to last years, Asiana Airline’s the total sales are decreased. Asiana Airlines recorded the amount of loss 236,680,740,000won. But big damage is not. Because ‘Korean Air’ which is competitive company also are decreased.
Currently, the domestic flight of Asiana Airline is 12 city, 15 route and international airline is 21 country, 66 cities.
목적으로 하며, 공급에 따른 비용부담과 법적인 책임이 없다. 주로 오퍼세일(offer sale)을 담당한다. 이와 달리 판매점(distributor)은 판매차익을 목적으로, 자신의 비용 부담과 판단하에 물품을 수입하여 실수요자에게 판매한다. 보통 재고판매(stock sale)를 하지만 경우에 따라 주문판매(order sale)도 한다.
목적으로 하며, 공급에 따른 비용부담과 법적인 책임이 없다. 주로 오퍼세일(offer sale)을 담당한다. 이와 달리 판매점(distributor)은 판매차익을 목적으로, 자신의 비용 부담과 판단하에 물품을 수입하여 실수요자에게 판매한다. 보통 재고판매(stock sale)를 하지만 경우에 따라 주문판매(order sale)도 한다.
sales promotion)은 일반적으로 광고와 인적판매를 보완하는 방법으로 많이 활용된다. 판매촉진의 중요한 특징은 잠재소비자들이 판매촉진활동에 참여한 대가로 인센티브를 받는다는 것이다. 예를 들면, 소비자는 프로그램 또는 서비스의 구매 시 할인, 쿠폰, 선물 등을 받을 수 있다. 따라서 판매촉진은 광
purpose, Samsung sets up more reinforced sales condition that the existing SM3's upgrade in free of charge and NEW SM5's premium option upgrade in free of charge. Also Renault Samsung reinforced repeat sales benefit for customer to support maximum 500,000 won extended from bought customer to spouse, parents, and children and 3 generations. This is aim strategy that customer's repeat sales and
sales of functional footwear are rising, and the rates of repeat sales are also increasing, which means functional footwear market has a bright prospect. According to Korean Footwear Industries Association, functional footwear market has kept over 40% growth annually and accounted for 10% of all footwear market at 2009. With this tendency, many experts are expecting that functional footwear marke