1. Reason of Choice & Market Situation
Market Situation
More demands of Smart phones, SNS began to emerge, and users of SNS are growing rapidly. The most widely used SNS in Korea is Cyworld, and recently, growing prevalence of the use of smart phones makes growth rates of Facebook and Twitter more sharply. The most largely activated SNS in the world is Facebook, and also Twitter is growing. In
Abstract
This report deals with an interesting new trend in marketing, namely flawsome marketing. This term sits as part of a bigger trend towards human brands, it in terms of that consumer don’t expect brands to be flawless. In fact, consumers will embrace brands that are flawsome: brands that are still brilliant despite having flaws, even being flawed can be awesome; Brands that show some em
There is a consumer decision-making process, as you can see.
The consumer decision-Making Process consists of 5 steps like this picture.
For example, 은주 want her phone to change smart phone. This step is a problem recognition.
So, 은주 collect information by searching Internet, listening to advices of her friends who are using them, watching advertisement, or visiting a store, or some
1. Advertisement?
We are always looking for the ads. Through TV or other things(Naver, Daum). In general, the advertisement tells the world something that has meaning
2. Consumer beware : advertising techniques
One Commercials
↓
15~30 Seconds
↓
Amount of time and money
Although most commercials only take 15-30 seconds, an astounding amount of time and money go into their p
consumer analysis and marketing analysis.
1) Product analysis
First, in product analysis, we will focus on Kakaotalk‘s low involved aspects. Kakaotalk is low involvement product in this summary. It has High possibility to switch brands and no significant risks. Low involvement hierarchy is belief-behavior-evaluation. We applied this theory to messenger apps. We divided the functions of messe
The number of smart phone in use is over 50 million
People can do almost all tasks of computers on their smart phone.
- Internet surfing
- Sending a mail
By using various applications
The secret of
smart phone revolution
↓
Applications
More useful and convenient
“Lastly started,
but the fastest spreading speed”
2011. 12 (estimated figure) 77.8%
(This year an
Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label. As the media developed, consumer consciousness is increasing. There are many consumer prosecution programs, such as “소비자 고발”, “불만제로”, and the
위해 사용 한다.
5.4.3 Input By Users
사용자로부터 입력받을 수 있는 값을 입력 받는다
5.4.4 Pattern Design
옷의 사진을 통해 증강현실 기법을 이용 옷의 특정 영역을 pattern화하여 등록하도록 돕 는다.
5.4.4 ACCEPT MODEL
모여진 정보를 바탕으로 미리 옷을 입어본 아이의 모습을 구현 한다.
Our main target segment will be foreigners living in Korea. We will be providing the main dish for the foreigners. The estimated price will be $8 for each bibimbap. By selling one bibimbap we are hoping to get $4 revenue. Our main customer “foreigners” will be visiting our restaurants frequently because our product is unique. They will not be too sensitive to the price. Since there are less t
3. Comprehension
Although Girls’ Generation‘s credibility is reduced because they are overexposed to consumers, the commercial is not boring. Repetition of a commercial helps consumers feel friendliness toward it. However, if it is too overly exposed over and over again, consumers become fed up with the commercial and their attitude toward the brand also becomes negative. Once the negative a