Ⅰ. Business Information
Company name : SPRINGBOK SPORTSWEAR
1) ABOUT SPRINGBOK Sportswear
SPRINGBOK Sportswear is a South Korea based clothing manufacturer, specializing in the manufacture and supply of sportswear, jackets and corporate clothing. SPRINGBOK Sportswear was established in 2012.
Our factory and sales outlet, as well as our newly opened showroom, are situated together in
confident, open-minded, passionate, and honest.
Most of my friends also say I’m very positive and pretty funny.
I consider myself as a fairly active person. I like swimming, biking, and playing soccer.
These days, I’ve really been into learning English conversation.
마무리 what are your feeling about yourself?
(overall, I’m satisfied with my personality. I wish to be a little more
Respect for the elder is still prevalent
Slovak culture is gradually being westernized
Personality
Being assertive and self-confident can be perceived as being self-centered
Slovaks have difficulties “selling themselves”.
Identity
Very proud of their country and national identity.
Slovaks and Czechs feel close to each other, sharing a similar culture, language and history.
1. Current Market Analysis
Prospecs is a domestic sportswear company which had established in 1981. Since then, it is considered as one of national-wide brand with low price and good function. Yet, from IMF in 1997, the company had been in a deep financial depression before M&A with LS Networks on 2007. After the M&A, Prospecs was redesigned as a life style company by introducing a concept of w
Introduction
Let’s see old days
~1970’: There is no
concept of ‘Leisure’ in
many Korean’s head.
1980’: We held two
major sports events. After that, demand of leisure made a huge increase.
2000’: New leisure styles appeared, such as internet games, web-surfing, SNS etc.
Self-development
Means the activity searching personal interests except business.
Including stud
ki won) was founded.
1980- Began issuing a license task
1988-Began issuing a foreign license task
2004-Aggregate corporation KTA was launched
중략
Function of KTA
Basic policy and deep determination about Taekwondo
Holding and participation of national sport competition
Holding and supervision of Taekwondo competition
Reserch and improvement of Taekwondo technologic skill
confidence. Ever since being spun off by LG International, LG Fashion has remained steadfast in its strategy to diversify its apparel portfolio that once focused menswear. As a result, the sales portion of women’ and sportswear has been rising gradually from 27% in 2006 and is expected to climb to 41% in 2010F and 45% in 2011F. In addition, the company’ focus on diversifying its distribution
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
Why? Business opportunity involving automakers, sponsors & fans.
Starting from his passion for car competitions and by making these elements interact France decided to launch his idea of creating a professional sport out of stock car racing.
When? The 1rst race took place the 15 february, 1948.Nowadays, Nascar is know worlwide.
Understanding customer(American traits)
-Adventur
confidence to complete the project, but they can't succeed if I'm standing right on top of them. Leadership is giving people the courage to succeed themselves. "
두바이에 필요한 제도적 정비를 위해 Ireland, Singapore, 미국, Hong Kong, Malaysia 등의 best practice를 철저히 벤치마크하되 이들의 장점이 두바이의 고유한 문화적, 전통적 특성과 조