I. Introduction of the Project
i. The reasons for selecting companies
For this project, our team has chosen two major airline companies in the United States which are American Airlines and Delta Airlines.
Since 2000, in airline industry, there were many kinds of market environment’s changes which are related to the world economic crisis, the sharp rise of oil price and the threat of terr
I. Introduction of the Project
1. The Reasons for Selecting Companies
For this project, after discussion our team has chosen two major airline companies in the United States which are Delta Airlines and Hawaiian Holdings.
Why we selected this industry because it is very interest part for hospitality industry and they are very famous companies in the United States. When we finished final proj
1. Mobile Commerce
Mobile commerce(or m-commerce) refers to electronic commerce transations that are conducted in a wireless environment, especially via the internet.
The development of m-commerce is driven by the following factors
- widespread availability of mobile devices
- no need for a PC
- the ‘cell phone culture’
- declining prices
- bandwidth impr
1. Introduction of the project
1) Purpose of project
Through the project, we want to build extensive knowledge about cruise industry and accounting analysis (common size analysis, comparative analysis, and ratio analysis). We believe that the project makes us accounting experts.
Cruise Industry has grown and continues to grow enormously in scale. It is frequently regarded as a small but sig
Nudie’s Internationalization
First Export order in 2004, worth more than $100,000 in Food & Hotel Asia Trade Fair in Singapore.
Started to export to Hong Kong, New Zealand, Singapore
Why New Zealand & Singapore?
1. Cultural closeness
Similar trade regulation
English speaking
Café & Deli Culture
No packaging restriction
2. Geographic Proximity
Physically Nearby
Low Tra
1. 글로벌 스탠더드의 의미와 추진
(1) 글로벌 스탠더드의 의미
- 스탠더드(standard) 즉, 표준은 상호간의 편의와 효율성을 도모하고
공정성과 안전을 확보하기 위해 정한 것임
- 글로벌 스탠더드는 세계표준(world standard), 또는 국제표준(interna-
tional standard)이라 하며, 특히 기업활동이나 매니지먼
Ⅰ Executive Summary
A. Synopsis
This report is contributing to set the profit increasing marketing strategies for Lotte Chilsung Beverage Corporation, which is one of the largest beverage companies in Asia. With more than 40 years of know-how based business management skills, the company has quickly attained majority of the market share and thus, is now one of the top leading firm in the ene
1. Company Overview
In 1911, started as CTR corp - in 1924, renamed to IBM
The world's largest IT solution company
World's # 1 server sales company
Active in over 170 countries world
Total assets: $119.2 billion
Number of employees (worldwide): 434,246
At interbrand survey, brand value ranked second in the world(2011)
2
“Social and Financial Performance Relationship” Model의 “Perspective3”에 의하면, CSP와 CFP, CR 사이에는 interactive relationship이 존재함.
여기서 CSP는 Corporate Social Performance, 즉 CSR을 의미함.
따라서 기업은 CSR을 통하여 Good Financial Performance와 Good Reputation을 얻을 수 있으므로 CSR이 필요함.
Organizational Control
“Process by which managers monitor and regulate how efficiently and effectively an organization and its members are performing the activities necessary to achieve organizational goals.
Importance of Organizational Control
Increase
Efficiency
Effectiveness
Performance Level
Innovation and Risk Taking
Discussion 1
What is the relationship between