Company Intro.
■ Information about HJC
• Site: seo ri 54-2 leedong meon yongin city Kyeonggi do
• Number of staff: 310
• Main product: motorcycle helmet
• The present condition of factory
․domestic
First factory -----> Head office and factory
Second factory  
〔1〕Our main goal
(1) Formalize HJC case as the company's inevitable decision which intends to expand into foreign market.
(2) The reason why HJC chose wholly owned subsidiary in US
(3) The core competency of HJC
〔2〕 HJC introduction:
Since 1971, HJC has specialized in manufacturing motorcycle helmets exclusively. The combination of this extensive specialized manufactur
1. 기업 선정 이유
1인 미디어 세상을 이끄는 싸이월드(cyworld.nate.com)는 '사이좋은 사람들'이라는 슬로건으로 신뢰기반의 정보공유를 컨셉으로, 보다 풍요롭고 건강한 공유와 소통을 함께 나누는 우리만의 독특한 1인 미디어 서비스이다.
2001년 9월 시작된 싸이월드의 대표적인 서비스 '미니홈피'는
Case Summary
Wal-Mart is trying to enter the Indian market where there are a lot of market potentials. Wall-Mart is not entering the market alone. It is planning to set up shops in India in partnership with Bharti, a leading telecom services provider. Although Wal-Mart is getting assistance from Bharti, it has to overcome many obstacles. India is a very diverse country. India has 6,000 ca
기업소개
1923년 이탈리아에서 Guccio Gucci가 설립
초기 성공은 마구류 가죽 세공품
LVMH에 이은 매출액 기준 세계 2위의
럭셔리(LUXURY)기업
1996년 3월 뉴욕과 암스텔담 이탈리아 패션업체
최초로 100%상장
1998년 4,000개 유럽기업 중 “올해의 유럽 기업으로 선정”
GUCCI의 위기와 극복
구찌의 경영
2. Proposed venue
- International Convention Center JEJU (ICC JEJU)
Jeju International Convention Center, which has a site area of 54,876 ㎡ and a total building area of 62,125 ㎡, has 6 floors above the ground. It specializes in international meetings both in name and reality, being fully equipped with an international convention hall that can accommodate up to 4,300 persons, meeting ro
International market
2003 - 57,600 employees in 140 countries
+ Ericsson in China Market (1997 – 2002)
1997
– Focus on mobile phone sales Success
- Market share was 37%
2000
– Market share had decreased
- Mobile phone division started to outsourcing
2002
– Heavy Investment to 3G communication Fail
- Market share was d
What is IKEA
- Swedish furniture manufacturer & retailer
- Founded in 1943 by Ingvar Kamprad
- Sold as a kit and assembled in consumer’s home
- Mass production expand Scandinavia in 1950s
How IKEA is different
- Good designs & functions Low price
- ‘Knockdown’ kits Assemble pieces at home
- Warehouse store & Ample parking space
international patents and their productionline places in both Korea and China.
After HJC expansion in North America, they surpass Japanese helmets and become the #1 helmet within 6 years. Nowadays, HJC has 40% of US market share which means 4 out of 10 motorcycle people use HJC helmet. Successes in North America market also lead HJC to expand in European market. Now they are also expanded in