“I'm imagining me to be a beautiful woman.
If I become more beautiful, Everyone will stare at me.
And then I will never be lonely as I am now!”
“Just so so.... But I don't have to live a hard life moving from adaptive parents to another anymore.”
3. Adidas Originals: from niche to fashion mainstream
The cornerstone of the Sport Style division is adidas Originals: the original lifestyle brand, born in sport heritage but living in contemporary lifestyles. Adidas Originals with its Trefoil logo has become a relevant part of many people’s lives. With a holistic offering in products and communications, adidas Originals engages the youth
These challenges can affect how to develop the system in the future at BEC. By instituting a development program, it will be able to better develop junior staff members. Also, the program will improve relationships with user departments and increase user understanding of technology. Because member can develop their ability through the program, member will be able to apply the system to their work
affective한 요소에 크게 좌우됨 건강과 효능을 중시함
민간요법
사용 아이스크림, 박카스 등 다양한 상품 사용 인지도가 높은 상품 위주로 구매 좋게 인식된 이미지에 대하여
꾸준한 신뢰 숙취해소음료에 대한 상품 선호도 자체가 낮음
저관여-Feel (Do-Feel-Learn)
정보에 무관심
약한 Passive learning
Demographic
- American who concern about environmental problems and who are rich
Economic
- The gap between the rich and the poor is ever widening
Natural
- Lack of oil supply
Technological
- Competing companies invest in hybrid
Political
- Some state are offering benefits to hybrid users
Cultural
- Consumers like their green cars very green
Demographic
- Target marketing
Branding equity
The Coca-Cola Corporation owns a world-renown logo, a patented container, trademarks, and a form of advertising that sets it above many beverages in terms of brand equity.
F. Sports marketing
Coca-Cola was the first commercial sponsor of the Olympic games, in the 1928 games in Amsterdam, and has been an Olympics sponsor ever since (The Coca-Cola Company, n.d.). Since 1978, C
2) Masstige
Masstige is a marketing term meaning downward brand extension. The word is formed from the words mass and prestige and has been described as prestige for the masses.
The term was popularized by Michael Silverstein and Neil Fiske in their book Trading Up and Harvard Business Review article "Luxury for the Masses." Masstige products are defined as "premium but attainable," and t
(4)Cultural Conditions
인도네시아 시장의 문화적 특징은 3가지로 요약할 수 있는데 첫 번째가 화교자본이 주도하는 시장입니다. 전체 2억 4천만 인구의 4%(약 1천만) 내외에 불과한 화교가 인도네시아 경제계를 주도하고 있습니다. 이는 수하르토 집권(‘67) 이후 화교의 공직진출 제한으로 대부분이 경제계
brand equity. People all around the world recognize the brand name.
Levi’s products are unique and innovative in the style.
A lot of variety is offered by Levi’s ranging from sunglasses to skirts and shirts.
The products are renowned and are considered as the most durable.
Levi’s follows a high standard of quality
Weakness
It is some expensive when it compared to other company.
Levi
affected in a complicated way by the cost of time to both produce and consume entertainment products. E.g. reading a book uses more time per dollar of goods than frequenting a nightclub. Like money, attention has instrumental value because it can get you other things that you might want. It also has terminal value because many people want it for its own sake. Pleasure providers must capture the a