Profile & History
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production ofKorean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distrib
1. Introduction
1.1. Background
American Wal-Mart is the number one retailer in the world. Yet, in the Korean market, its performance is not very good. In a recent performance survey, it ranked at fifth outstripped by number one Korean E-Mart in almost every aspect. What made this possible? Is it just the outcome of cultural misunderstanding, or the outcome of different marketing strategies of
of highly qualified medicines with the most advanced facilities according to KGMP. These efforts has made Hanmi one of the leading and promising pharmaceutical companies in Korea. So, Hanmi has showed continuous annual growth of 20%~30% since its establishment in 1973. And in 2003, its amount of total sales was nearly 243 billion won.
In 2000, all Korean pharmaceutical companies confronted radi
Situation Analysis
1) The analysis ofKorean Economy
① Slowing economic growth
With the worsening global economic conditions and falling domestic consumption, the nation will not likely achieve higher growth for the foreseeable future. If the global economy slows seriously, our economy can’t avoid damage because exports of goods and services account for 66 percent of our gross domest
of duty-free goods. It is also involved in providing in-flight meals for third parties. In addition to passenger transportation services, the Group is a cargo carrier that operates freighters worldwide. It is also engaged in the operation of hotels and provision of limousine services.
B. Performance of Korea Airlines
For analyzing Korean Air's operating performance of 2008, income statemen
Korean companies’ organizational culture from long time ago. However, since Interbrew manages OB beer, successful western organization culture has been set up. In other words, the western culture means every employee deserves to air one’s opinion and one’s position of company doesn’t matter. Even, every employee is evaluated by their work performances. Furthermore, the division of each de
II. Recent Situation of The Korean Economy
The Korea international trade had suffered much more than the Korean Financial Crisis with the IMF(1997 and 1998) than they had this year. With the constantly fluctuating prices and values for raw materials, exchange rates and the global financial crisis, it was an extremely difficult situation. A sudden rise in exchange rates cause losses in exchange
of new economic crisis, we are going to compare and contrast Korean economic situation to the case of the
United States and Japan. Then, we are going to suggest possible way of avoiding a double-dip recession in Korea.
2. Recent Situation of The Korean Economy
recently, the economic status of Korea has been recovering slowly and has also shown possibilities to continue.
The stabili
General Situation ofKorean Clothing Industry
Specific branch of the apparel industry,
based on the latest fashion trends on the
cat-walk.
SPA : Specialty retailer of
private-label apparel
Customers, products, price, facts and figures.
Zara, GAP, Mango, Uniqlo, Forever 21, H&M…
Founded : in Spain (1975)
by Indit
Politeness :
-Socially prescribed rules
-Shows awareness of social customs
-indicates social relationships
■ Symmetrical Vous : politeness
■ Symmetrical Tu : intimacy, solidarity
■ Asymmetrical Tu/Vous : inequality in power
Tu is initiated by the superior in the relationship
■ Mutual TLN : inequality in status, unfamiliarity
■ Mutual FN: equality, in