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분야
pptCharacteristics of Movie Industry
Analyzing the structure of Korean film business
Trends of competitor in Korean film market
CJ Ent.’s Strategy from now on
Company : CJ entertainment
CEO : Lee Gang-bok
Business propensity : The core of strategy is stable growth
Vision : Asia’s most valued Entertainment Group
Set up Business portfolio
Production of Korean movies
Alliance with major movie production company
Distribution of DreamWorks’ movies
Opening of CJ CGV
Enhance Vertical integration
Major distributor
Investment of Korean movies
Expansion of CGV
Penetration into Home Ent.
Penetration into the CATV Penetration into the Art performance
Future property of Value creation
Movies are kinds of services
Movies’ value determines
when viewers watch ones
Elasticity of high demand
A Character of Movies is
non-objective
Consumption of Movies has
a character of luxury object
Effect
Completion of long-term vertical integration by reinforcement of own production ability
Prior occupation in alliance with production company
Maximizing rear window effect by possessing copyright
