Korean Broadcasting Networks who are in the business right now.
Satellite DMB is a charged satellite service that can be watched anywhere through a private portable devices. In Korea, it is started with TU Media. 4 characteristics of satellite are as below.
New Media - Overcame the limitations time and place of existing broadcasters
Mobility - Can be connected anywhere through portable devices
new products. In addition, this resulted in a damaged brand image after criticism of product quality
II. Analysis of Market Environment
A. Macro-Environment Analysis
Consumer consciousness increases with the appearance of “well-being” trend.
• Consciousness for product
In a customer survey, 46% of respondents cared about the product’s ingredient, and 67% checked the product label
Korean market, or someone from Google who is in charge of or involved in Android would be the best choice as our interviewees. However, as expected, due to the recent smart phone fad, people with such qualifications seemed to be too busy.
However, they were not the only suitable interview candidates. We figured that hearing from experts in the academic field who have conducted significant amo
III. Overseas Chinese Capital in East Asian Region
1. Hong Kong
The population of Hong Kong is about 6.3 million and 98% of it is Chinese with 90% of them are from Guangdong province. The external structure of large corporates in Hong Kong seems to be westernized but the internal look shows rather family-oriented management system. Until 1988, ten family-owned companies dominated about 54
This project suggests strategies for local development and promotion such as activation of Korean airport, strengthening safety supervision and gaining government support for deregulation. Also strategies from international benchmarking are proposed, such as finding niche markets, not attempting to compete head-on with Full Service Carriers, adding frills, and going into long haul services.
like price or quick delivery service. And these cannot be competent factors to the company for the long run. In addition, although Pizza Hut developed menus for Koreans’ taste at first, their pizzas are getting boring and featureless. However, Mr. Pizza’s advertisements show new menus all the time. With these problems, we selected Pizza Hut as the subject for the final group project.
differentiation only minimal
ex. Elantra over Excel
3) Management problems
-Unrealistic ideas of HMC’s
capabilities in the US market
-Invest in sale incentives,
not brand image
4) Tension between HMC and HMA
-Different goals:
HMA long term image building
v. HMC short term sales
-HMA frustrated because of
autocratic Korean managers
exist as of today. According to a survey conducted by Student Monitor in 2008 for 1200 undergraduate students who were planning to purchase a laptop, 43% of them answered they would buy a Macbook. In 2003 only 8% of these possible laptop buyers answered positively for Macbook. With high loyalty and interaction with its followers Apple deserves to be where they are now.
B. Korean Market
실제로 어떤 견해가 옳은지를 그 나타난 효과(경과)로 판정
다람쥐 수수께끼 : 같은 속도로 나무를 돌고 있는 다람쥐와 사람이 있다면, 이 사람은 다람쥐를 도는 것인가? 돌지 않는 것인가
Solution : ‘돈다’ 의 정의에 따라 결정
관점1 : 위치 절대적 관점 :
동 >> 남 >> 서 >> 북 >> 동
관점2 : 다
Root: the morpheme that remains when all affixes are stripped from a complex word
Stem: the base to which an affix is attached to create a more complex form that may be another stem or a word.
* root system
* stem system + atic
* stem un + system + atic
* stem un + system + atic + al
* word un + system + atic + al + ly