Abstract
The main topic of our project is to design a personal transportation that better accommodates the environment. Since Korean mothers are experiencing difficulties with using baby transportation in metropolitan areas, our team resolved to construct a baby stroller that is compatible with the Korean mass transportation system. Our final concept is composed of a stroller that single-hande
The Face shop
The reason of THE FACE SHOP’s success
1.They provide a variety of products with reasonable price
- The price: 1000, 3300, 5500…. Most of them is under 10,000
2. the image of hiqh quality and naturalism
- Use raw material like flower, plants, fruits, grain, oriental medicine
3. use famous celebrities(권상우, 전지현) to advertise.
- It is useful for brand recog
1. Usage Purchasing route
-Where to buy?
-What kind of products to use?
2. Important Influences
-Who or what make you…?
3. Criterion of cosmetic product
4. Effect of advertisements
5. Desirable image/Expecting effects
-Ideal image of one self
①There is a discrepancy between image of ‘Missha’ and ‘Ad of Missha Urban Soul’
Brand image of
1. Product selection reasons(1/1)
SK Broadband is a leading technology and continuous customer satisfaction-oriented
management based on high-speed Internet access through a variety of product
configurations provide a differentiated experience for digital communications markets.
Recently come to the internet telephone and telecommunications services and IPTV,
and widened the
Ⅰ. 개요
우리나라의 경우 정부는 비록 조직진단이라는 명칭은 사용하지 않았으나, 실제로는 이미 오래 전부터 조직진단에 해당하는 분석작업을 실시하여 왔다. 이러한 선행 진단사례들은 모두 기능·기구·인력 등 조직구조적 측면에 치중하고 있으며, 조직의 전체 국면을 종합적으로 분석하지 못하
INTRODUCTION
Nowadays, and more than ever with this financial crisis that does not seem to end and create more and more losses every day, it is very crucial for companies to settle a long term strategy but also a back-up strategy to face problems such as the ones they could face during those times. A company has to have a strategy in order to be able to focus on the main points of the compan
I. Introduction
- Soju Market’s M/S and 처음처럼’s feature
1. Background of launching 처음처럼
처음처럼 has launched in February 2006 by Doosan BG(Business Group). Before the product launched, Doosan was dealing with previous product, 산(山), taking 7.8% of whole market share. Because of low market share and stagnation of 산, Doosan decided to develop new product.
Doo
Iriver 매출 증대 및 브랜드 재활성화를 위한 전략 제안서
Secondary research 통한 background 조사
○ 매출액
- 총 mp3 시장 매출액 : 약 3189억 원
- iriver mp3의 총 매출액 : 약 605억 원
- iriver의 총 매출 현황
※ 매출액 감소의 주된 원인 : 경쟁사와의 가격경쟁으로 인한 가격 하
1. Executive Summary
1-1) Purpose of research
버거킹의 교내 입점 가능성 : 물론 학교 근처에 맥도날드가 있지만 일단 교내에 패스트푸드점이 파파이스 1개 밖에 없다는 점에서 다른 패스트푸드점의 입점을 고려해보았다. 버거킹은 타 대학에 비치되어있는 경우가 많았고 상대적으로 경쟁력이 있다고 생각해