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분야
pptFocus Group Interview
Hypothesis
Survey
Important Finding
Recommendation
-Where to buy?
-What kind of products to use?
2. Important Influences
-Who or what make you…?
3. Criterion of cosmetic product
4. Effect of advertisements
5. Desirable image/Expecting effects
-Ideal image of one self
①There is a discrepancy between image of ‘Missha’ and ‘Ad of Missha Urban Soul’
Brand image of Missha: Young
Endorser: Lee Byung Hun
Focus Group Interview
⑤ Men with facial skin trouble tend to have more interest on cosmetic products.
Hypothesis 5:
Men with facial skin trouble tend to have more interest on cosmetic products.
T-Test:
Grouping variable: Mark on 'To manage facial skin trouble' as the purpose of using cosmetics
Test variable: Number of cosmetic products the sample currently uses
Finding:
There is a strong relationship between two variables.
