water was teamed with the new syrup to produce a drink that was at once "Delicious and Refreshing," a theme that continues to echo today wherever Coca-Cola is enjoyed.
Thinking that "the two Cs would look well in advertising," Dr. Pemberton's partner and bookkeeper, Frank M. Robinson, suggested the name and penned the now famous trademark "Coca-Cola" in his unique script. The first newspaper a
Second, the certainty of Pulmuone Waters’ profitability in the long run is proved by its financial statements. Income statements in (Figure 2) show that sales revenue of Pulmuone Waters has increased 134%. Which is from ₩34,543,000,000 in 2008 to ₩46,357,000,000 in 2010. It is a high number of figures comparing to its competitors. For instance, Jinro&Hite has increased its revenue 1
Distinguished by glass transition point Tg
Glass-like hard phase -> Robber-like soft phase
Distinguished by melting point Tm
Highly tangled polymer chain – Semi crystalline
1. Introducing of bottle water ‘오(O:EAU)’
O:EAU is SPC’s Paris Baguette. SPC is a company that is in charge of distribution for Baskin Robbins, Dunkin Donuts, Paris Croissant, and Samrim Foods. The current price of the product O:EAU is $1(1000won) per a 450ml bottle.
O:EAU well known for its distinctive design is designed by the designer, Karim Rashid, one of the top 3 industrial desi
Q1-a
Select a product category where most brands seem to be pretty much the same
Describe some ways to differentiate that offering
Bottled water
Reason We Chose ‘Bottled Water
Various Brands Exist
But We Buy the Cheapest!
How to Differentiate
Premium Trend
Develop the deeper product line
Add more benefits
E.g.. Awakening, refreshing, relaxing, slimming and etc.
Sele
1820s : The first baths appeared.(1824)
Start bottling water from the spring.(1826)
The first Société des Eaux Minérales
(Mineral Water company) was founded.(1829)
1908: Evian water began to be sold in glass bottles
manufactured by the glass factory.
1969: The first PVC bottle was launched.
1970:
bottling and canning operations, fountain wholesaler and some fountain retailers, as well as finished beverages, which they sell primarily to distributors. They own more than 450 brands, including diet and light beverages, waters, enhanced water, juices, and juice drinks, teas, coffees, and energy and sport drinks.
The Company competes in the nonalcoholic beverages segment of the commercial be
2. The Necessity of sustainability
The recent research show that it demands some expenses in the first stage. But when they pass through some point, it will bring the achievements of corporation.
First, the sustainability is a flow in this period that can not be ignored and the essential factor to compete in this field. The playstaion in Sony lost more than 200 million dollars when the Cadmium,
2000 B.C - The first recorded (The Susruta Samhita, Sanskrit writing) water purification began with the Egyptians. It is said that impure water should be boiled over a fire, heated in the sun, have a hot iron dipped into it or purified by filtration through sand and course gravel.
A major step in the development of desalination technologies came in the 1940s during World War II when various m
Protection from Injuries
Adequate physical activity
Access to an improved water supply and sanitation has in general increased across Europe, resulting in an 80% decrease in diarrheal disease in young children from 1995 to 2005.
Nevertheless 120 million people do not have access to safe drinking-water now in the European Region.
Especially, more than 50% of the rural populatio