1. International Organization - 이유
<약 20%의 국제기구가 스위스에 밀집>
영세 중립국의 지위
지정학적 위치
정부의 지원
제1, 2차 세계대전을 통해서 중립국의 위치를 공고히 한 역사적 배경
유럽의 중앙에 위치 : 과거 유럽이 세계의 중심이고 항공 교통이 발달하지 않았던 시절에 국제기구가 위치
organization’s internal strengths and weakness
Strength Weakness
선발 주자로써의 높은 인지도와 시장 점유율 시장 전체의 포화 상태에 대한 대응 필요
계속적인 M&A 정보 보안의 노력-거래 사기 문제의 해결 필요
안전을 보장하고 신뢰감을 주는 여러 프로그램들 불법 물품 거래에 대한 대처 프로그램 필요
소비
organization's internal and external environments and customer environment. This analysis focuses on the firm's resources, strengths, and capabilities vis-a-vis competitive, customer and environmental issues, which establishes the firm's strategy and several functional plans.
a. Internal environment
Internal environment considers the firm's current marketing objectives and performance issues
(1) 국제표준화기구[International Organization for Standardization]
1946년 제네바에 설립된 전문국제기구.
전기공학·전자공학을 제외한(이들은 국제전기표준회의에 속함) 기술적·비기술적인 모든 분야에 걸친 표준화작업을 수행한다. 회원국은 80개국이 넘고, 각 회원국에는 각 나라의 표준화를 관장하는 대표
유지하여야 한다.
Ⅱ. ISO(국제표준화기구)의 의미와 목적
1. ISO(International Organization For Standardization)
① 비정부 기구 (NGO) 이며, 스위스 민법 제 60조에 의거 설립된 사단법인
② 그리스어 "동일하다"는 뜻의 ISOS에서 유래
③ 설립 년도 : 1947년 2월 23일 (한국 :1963년 가입) - 현재 150여개국 가입
Cold War
promote democracies, free expression, free markets
Own any media or information organization
& Gather any information and disseminate the same
& any target audience
Drenching the world in American cultural
Chinese news organizations
Xinhua, China daily, CCTV
International news organizations
CNN, NewYorkTimes
Korean news organizations
Chosun daily, KBS, SBS
What Happe
3. Discussion about Marketing Plan.
Situation Analysis.
Internal Environment
Organization culture
OB’s organization culture has changed since Interbrew has its authority to manage it. Before M&A with Interbrew, OB’s culture was more likely under the tangible strict order from the position and even private relationship was very important part respect to get promoted. These are
international cooperation with them. KOICA undertakes various programs such as private - public cooperative business, emergency disaster relief in cooperative nation, supporting project with international organizations such as UN, WFK(world friends Korea)...and so on. Because of organizational goal to support developing country, KOICA needs many voluntary works. So, KOICA has two types organizati
1. What dows UNDP do?
1) what is the UN?
The United Nations (UN) an international treaty that spells out the rights and duties of member states. is a unique international organization of 192 sovereign states established in 1945. Its goal is to maintain international peace and security, to develop friendly relations among nations, and to promote social progress, a better living standard and hum
The concept of Globalization
The process of increasing interconnectedness
between lots of societies all over the world
Rapidly growing spread of ideas, cultures, and information around the world
International organizations, Non-governmental organizations(NGOs), transnational companies
as important actors in global politics
The more interdependent world economy
Internationalizati